La muerte del periódico impreso
Posted by pachoj en julio 16, 2009
Desde hace cuatro años por lo menos se especula sobre la muerte de los diarios impresos y hoy existe en la Web una página dedicada a monitoriar este progresivo declive llamada Newspaper Death Watch, Crhonicling the Decline of Newspaper and the rebirth of Journalism
La página es ditada por Paul Gilling, quien lleva más de 25 años en el periodismo, 17 de ellos dentro del periodismo tradicional pero desde 1999 en el digital. Se declara amante del periodismo impreso, aunque asume la crisis actual que padece y se acelera. Por ello, escribe:
“Ultimately, this painful decline will give birth to a new model of journalism built upon aggregation and reader-generated content. I’m an optimist, and I think the new journalism will be better in many ways than what preceded it. It’s just that getting there is going to hurt a lot.”
Paul Gilling tiene dos libros pulicados, uno de ellos llamado The New Influencers, que es sobre los cambios dentro del mercado inducidos por el auge del blog y el podcast.
Una síntesis de su pensamiento puede hallarse en su artículo the new kind of journalism that will emerge online . Publicado en noviembre de 2007, lo que escribe parece ya evidente para todos nosotros, pero sigue siendo un interesante documento histórico:
“Journalism changed forever starting in early 2004. At that time, there were about a million people worldwide writing the online personal diaries called blogs. There was no MySpace, no Facebook, no Digg and no YouTube. Apple’s iPod had sold less than a half-million units. The Internet was emerging from a two-year hangover. Few people saw the explosive changes that were about to take place.
Three years later, the online world is a very different place. More than 100 million people have created blogs, and a third of them update their blogs regularly. MySpace is so embedded in the psyche of America’s teens that nearly everyone under the age of 18 has an account. More than 65,000 videos are uploaded to YouTube every day. New services like Twitter and Jaiku allow ordinary citizens to publish information globally using cell phones. In the summer of 2007, prominent blogger Robert Scoble wrote of learning about an earthquake in Mexico on Twitter an hour before it was reported in the news media.
The media has called this phenomenon Web 2.0, but it’s basically a revolution in personal publishing. For the first time in history, ordinary citizens have the means to publish to a global audience cheaply and easily. Journalism will never be the same.”
En relación con el paradigma de las publicaciones de revistas y periódicos relacionadas con la vida del Café, mencionados en el post anterior, Gilling comenta:
“If the published story contains an error, there is little that can be done about it. A letter to the editor or a correction may show up several days later, by which time most readers have forgotten the original story anyway. If the story is picked up by a wire service, the error is picked up as well.”
En contraste, agrega,las posibilidades de Internet han llevado a superar las limitaciones de la prensa unilateral:
“However, many of the structural limitations of traditional media are now gone. Information is plentiful, the tools of online publishing are cheap and the networks to deliver information are fast and reliable. There is simply no reason to continue doing things the way we have done them.”
Finalmente, Gilling matiza su entusiasmo acerca de la horizontalidad potencial de la prensa en Internet:
“Some people refer to this new approach to newsgathering as citizen journalism. This concept has drawn skepticism and even derision from the mainstream media, who argue that ordinary citizens lack the skills needed to produce well-structured, impartial accounts. They’re right, but they miss the point. Citizen journalism is not about replacing reporters with ordinary citizens; it’s about supplementing the work of professional journalists with the newly accessible observations and insights of interested people. The result of this interaction is a new brand of journalism that is more comprehensive, accurate and reflective of the varied needs of the readership than the model that was constrained by the limitations of print and broadcast media”.
Su entusiasmo debe relativizarse aún. Por ejemplo, los recientes acontecimientos en China e Irán han hecho más que evidente para todos los peligros, manifiestos y potenciales, que Internet representa en cuanto a la censura desde los gobiernos y las corporaciones.